Thursday 15 September 2011

Research into early Music Videos


I have been researching the earliest music videos to come to our screens.
The main song and music video from the early 70's that stands out for me is Queen - Bohemian Rhapsody. When it was released as a single, "Bohemian Rhapsody" became a commercial success, staying at the top of the UK singles chart for nine weeks and selling more than a million copies by the end of January 1976. It reached number one again in 1991 for five weeks following Mercury's death, eventually becoming the UK's third best selling single of all time. The single was accompanied by a promotional video, considered ground-breaking. It started a trend in the UK of making videos for songs to air in place of live performances. When MTV launched in 1981, most of their videos came from British artists for this reason.
The video was very innovative. It was the first where the visual images took precedence over the song. It was based on their album cover, with the 4 band members looking up into the shadows. Effects were achieved by using camera feedback and prism lenses. At the time, it looked high-tech. It was also the first music video in the sense that it was shot on video instead of film.



                                          

    

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