EVALUATION #1 - In what ways does your media product use, develop or challenge forms and conventions of real media products?

After researching into pop music and unique videos that don't fit into the stereotypical post-modern ones of today, we decided on doing a retro 50's style video. We were mainly influenced by artists such as Beyonce and Christina Aguilera. Both of these artists are role models to young girls and have had a high impact with their music and music videos. Beyonce, although does stick with the post-modern era sometimes had released a song called 'Why don't you love me?' in 2010, however the music video was a 50's old fashioned style. (http://www.youtube.com/watch?v=8x7Ta89QLo4). Christina Aguilera released 'Ain't no other man' in 2006, and the video also kept with a 50's style and attracted many young, and old fans. (http://www.youtube.com/watch?v=QczgvUDskk0&ob=av2e). By keeping the the new jazzy up-beat style of songs and old fashioned 50's style videos, it helps to attract a wide audience, the main target audience being teenage girls and young women.

In both these videos the main focus is on the singer. We decided to sway more towards the idea of Beyonce's, because in Christina's she has lots of dancers and actors, but with such a short space of time to prepare and film, we found it difficult to get together some professional dancers and actors. So, we decided to go with the one main focus of our artist 'Rosanna Love'.

In order to get the video to have the full 50's look and style, we found a vintage/retro cafe and boutique where we were able to shoot our footage. It was also extremely important to choose correct outfits to go with the theme and so we chose out a few different ones, did my hair big like the 50's style and wore 50's style make-up. These were all carefully thought out and rehearsed in order to stick to the convention.

When editing, we used the 'Old Media Footage' effect on Adobe Premier Pro to make the video look old fashioned and 50's. The video has a rounded frame (like a 50's T.V), scratching, fading and a sepia effect, without this it wouldn't have the same visual effect on the audience.

Here are a couple of screen shots from out music video and the 'Why don't you love me?' and 'Ain't no other man' to show the similarities: