EVALUATION #2 - How effective is the combination of your main product and ancillary texts?

Both out music video and ancillary texts (Digi Pack and poster) all have a continuing theme - the 50's style and all link in some way. The Digi Pack and poster were produced and edited using Photoshop, we used the effect tool to give them a sepia effect. The ragged 'Mamma Knows Best' crumpled newspaper writing was created with the lasso tool and is on both the front cover of the Digi Pack and Poster. The back of the album cover links with the music video also as Rosanna  Love is wearing the same outfit in both, and the photo from the poster is also on the Digi Pack.

Both the video and ancillary texts have a theme in the style of a 50's house wife and so will appeal to women. The poster was designed to attract women with the pink text and nice hair and make-up, although we thought it was important to keep it slightly 'sassy' too as this was a major thing in the 50's. 

By using the sepia effect throughout the video and ancillary texts we have kept continuity throughout. The video was edited using the  'Old video footage' effect on Adobe Premier Pro, and the poster using the 'sepia' effect on Photoshop. We also used a couple of screen shots from the video on our Digi Pack in order to keep the theme going across our work. 

Although there are obvious comparisons with the video and ancillary texts such as locations and outfits etc, we have kept a quirky 50's style throughout and all joins together as a great package promoting an album and a music video in the real world. 

Her we can see how the theme continues throughout: